Moderne Ladenbauten: Aussen-Und Innenarchitektur.

Berlin: Ernst Pollak Verlag, n.d. Hardcover. First Edition. Likely published in the late 1920s/early 1930s. xiv, 165 Plates. 4to. Black cloth covers with gold embossed titling to cover, gold and red titling and decoration at spine with a definite Art Moderne flavor. Light scuffing to covers, some wear to spine. Inscription in German on title page and dated October 1950. Otherwise, very clean within. Contains 180 illustrations/photographs on the 165 plates. Text in German. Very Good.
Roughly translated, the title in English would be "Modern Shopfitting: Exterior and Interior Design". An important documentation of the Art Moderne movement in Germany which had a marked impact on retail design, as it did in France and the United States. Dozens of architects and designers are listed, the most prominent being Erich Mendelsohn (1887-1953) for his design of Geschäftshaus Herrich Söhne on Plates 110-115.
[Book #29806]

Price: $300.00